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Latency Ledger

Mapping the AI Parametric Blindspot

Frontier models don't index the web. They ingest it—unevenly, late, and with structured holes. We measure those holes as a surface, then tell you where your brand falls through.

The ledger is mock data for demonstration — not live ingestion times. Disclaimer

Days to ingestion

Mock data — not live
Prompt / eventTagClaudeChatGPTGemini
Eras Tour documentary dropPop Culture4d2d6d
NVIDIA GTC keynote cycleB2B9d5d7d
Super Bowl LVIII brand spotsPop Culture6d3d8d
OpenAI DevDay product launchB2B11d1d9d
Who makes the best noise-canceling headphones?B2B7d3d9d
What happened at the Met Gala afterparty?Pop Culture2d1d4d
Best SOC2 vendor for a 40-person SaaS?B2B12d6d11d
Is the reunion tour actually happening?Pop Culture3d1d5d

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Sample data for demonstration — not live measurements. Disclaimer

Ingestion lag

Most brands take 11+ days to appear in Claude after a public launch.

Sample data

Model split

ChatGPT often ingests pop-culture events 2–4 days before Gemini.

Sample data

Blindspot

Implicit prompts miss the brand even when explicit ones already match.

Sample data

Parametric hole

A company can rank on Google and still be absent from logprob surfaces.

Sample data

B2B delay

Earnings-call facts take roughly twice as long to stabilize as celebrity news.

Sample data

Ingestion lag

Most brands take 11+ days to appear in Claude after a public launch.

Sample data

Model split

ChatGPT often ingests pop-culture events 2–4 days before Gemini.

Sample data

Blindspot

Implicit prompts miss the brand even when explicit ones already match.

Sample data

Parametric hole

A company can rank on Google and still be absent from logprob surfaces.

Sample data

B2B delay

Earnings-call facts take roughly twice as long to stabilize as celebrity news.

Sample data

Contradiction

Models often hold two competing brand facts until a later crawl overwrites one.

Sample data

Share of model

The first named competitor in a category tends to occupy 40%+ of answers.

Sample data

Web-search toggle

Search-on quadrants still fail when the parametric prior is empty.

Sample data

Canon lag

Rumor states persist for days after a correction is published.

Sample data

Contradiction

Models often hold two competing brand facts until a later crawl overwrites one.

Sample data

Share of model

The first named competitor in a category tends to occupy 40%+ of answers.

Sample data

Web-search toggle

Search-on quadrants still fail when the parametric prior is empty.

Sample data

Canon lag

Rumor states persist for days after a correction is published.

Sample data